Structural increase of the visibility of female scientists
at universities, research institutions and in traditional and digital media.
Project duration01.01.2023 – 31.12.2025
Making achievements visible — structurally anchoring visibility of women
Although visibility is important for the scientific careers and role models of young female scientists, previous research provides too few answers to the reasons for and effects of the lack of visibility of female scientists. In addition, too few effective measures for equal and gender-equitable visibility are known. The present research project therefore aims to develop sustainable strategies to make the innovative achievements of young scientists and established female scientists at universities, research institutions and in traditional and digital media more visible and to structurally anchor this increased visibility and communicate it to the broad (professional) public.
Multi-level approach
Using vignette studies and surveys, the project first examines the underlying mechanisms for the lack of visibility of female scientists. Texts and images are collected from public reports from universities, research institutions and media via web scraping. This data is then AI-supported analyzed and visualized with a view to the quantitative visibility and stereotypical presentation of female scientists. Workshops are held with scientists and media professionals in order to agree on and establish specific goals and collaborations for the visibility of female scientists and women in general. These are based on the results of the Gender Equality Tech Tool (GETT) and are regularly measured and monitored by it.
The effect we want to achieve
The research project aims to develop sustainable strategies to make the innovative achievements of young scientists and established female scientists at universities, research institutions and in traditional and digital media more visible, to structurally anchor this increased visibility and to communicate it to the broad (professional) public.
Who we are
We are part of the Chair for Strategy and Organization (TUMCSO). We work as an interdisciplinary team on internationally relevant research questions in the areas of DEI (Diversity, Equity and Inclusion), Strategy, Leadership, Organization, Innovation and Entrepreneurship and Blockchain. In our research, we work with quantitative-empirical methods. We publish the results of our research in leading scientific journals and present them at international conferences. We provide our students with the latest scientific and practice-oriented knowledge.
